Nike78創意挑戰賽：你能用耐克鞋做什么

掃街

Nike78挑戰賽，由即將從LCC大學畢業的學生Paul Jenkins創辦，他將78雙耐克鞋分發給全球的設計師，希望他們能夠給耐克鞋在功能上帶來些創新——于是，英國設計師Adrian Newell在收到這雙球鞋后，用它踩出的足跡制作出了如題圖所示的這種特別字體。Adrian說，文字是歷史的載體，而球鞋 (運動鞋)，正是許多激動人心的歷史時刻的重要參與者，因此，他想到了將這二者有機結合的主意，并將之做了出來。結果非常漂亮，尤其是用這種字體做出來的博爾特百米記錄海報——所謂記錄，可不就是最基本的每一步所“踩”出來的么~ 目前，Nike78挑戰賽差不多已經全部結束，這里精選了其中比較有意思的進行介紹，而我很想知道的其實是，有沒有人在收到這雙耐克鞋后，只是將它穿在了腳上，卻什么也沒做？ ^ ^ [img=490,200 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_51.jpg[/img] [img=490,698 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_3.jpg[/img] [img=490,698 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_4.jpg[/img] [img=490,698 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_5.jpg[/img] [img=490,698 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_6.jpg[/img] ↑ 耐克鞋印字體 [img=490,328 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_7.jpg[/img] [img=490,328 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_8.jpg[/img] [img=490,328 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_9.jpg[/img] ↑ 耐克游戲控制器~任天堂的次時代游戲機Wii，由于加入了體感元素，很是受到一部分人的歡迎，尤其是號稱能在家中鍛煉身體的Wii Fit游戲——但是，為啥不用耐克球鞋來完成這個游戲呢？設計師Nick Marsh做到，他將耐克球鞋和Wii Fit的控制臺整合在了一起~ [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_10.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_11.jpg[/img] ↑ 耐克鞋水族箱~來自Wieden+Kennedy設計工作室東京分部的創意——好吧，希望沒有人有腳臭，哈哈。 [img=490,482 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_12.jpg[/img] [img=490,281 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_13.jpg[/img] ↑ 耐克面具。這個囧了一點，來自Riitta Ikonen和Ian Wright的創意。 [img=490,368 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_14.jpg[/img] [img=490,368 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_15.jpg[/img] [img=490,368 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_16.jpg[/img] [img=490,368 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_17.jpg[/img] [img=490,368 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_18.jpg[/img] ↑ 耐克圖書~來自設計師Matthew Dent的創意，他將耐克球鞋變成了一本書…… [img=490,693 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_19.jpg[/img] ↑ 耐克煙囪……這就叫只有更囧，沒有最囧啊……來自Jason Turner的創意，也許，這哥們是個重度香煙愛好者…… [img=490,346 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_20.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_21.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_22.jpg[/img] ↑ 耐克腳踏……國外設計師都是這樣不走尋常路的么？Dan Mather的創意，他將耐克鞋和自行車腳踏合二為一了，于是，這大概是世界上第一部能貼合主人腳形的自行車…… [img=490,327 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_23.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_24.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_25.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_26.jpg[/img] ↑ 耐克蛋糕……來自Erica Dorn的創意，終于有一個正常點的了……呃，好吧，稍微正常一點。 [img=490,352 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_27.jpg[/img] [img=490,362 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_28.jpg[/img] [img=490,654 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_29.jpg[/img] ↑ 耐克飛鞋——“大叔，你頭上插只鞋子干嘛？”“是暗器”…… 來自設計師Tony Easley的創意，據介紹，雅典娜手下有個勝利女神就叫Nike，于是，哥們就將這雙耐克鞋變成了女神的戰靴……好吧，我想起了一句話，會飛的不一定是鳥，還可能是鳥人 ^ ^ ~ [img=490,276 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_30.jpg[/img] [img=490,276 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_31.jpg[/img] ↑ 耐克書擋~來自Andy Miller的創意 [img=490,597 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_32.jpg[/img] ↑ 耐克飛機……來自Pentagram的創意，設計師說，這才是名副其實的Nike Air——呃，我勉強笑一笑吧~ [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_33.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_34.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_35.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_36.jpg[/img] ↑ 針織耐克鞋。這個太有愛了，好想來一雙，哦，不，來一打~來自THIS IS Studio的創意 [img=490,325 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_37.jpg[/img] [img=490,325 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_38.jpg[/img] [img=490,325 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_39.jpg[/img] [img=490,325 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_40.jpg[/img] [img=490,325 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_41.jpg[/img] [img=490,325 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_42.jpg[/img] [img=490,325 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_43.jpg[/img] ↑ 耐克鞋日出。古往今來，能把球鞋拍得如此唯美如此驚心動魄的，大概就這一家了~這人叫Steve Wilcox [img=490,355 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_44.jpg[/img] [img=490,326 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_45.jpg[/img] [img=490,687 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_46.jpg[/img] ↑ 耐克鞋印。來自Because Studio的創意，將球鞋的鞋底變成了印章，于是，每走一步都能在腳下留下字句——那能給我來雙Fxxk的么，我要去老板家做客~ [img=490,403 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_49.jpg[/img] [img=490,368 alt=]http://www.ixiqi.com/wp-content/uploads/2010/06/20100621_nike_50.jpg[/img] ↑ 從耐克鞋到耐克足球……來自Stephen Cheetham的創意，哥們生生的把球鞋變成了足球……

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